Brand Experience Art Direction

  • Campaign Strategy
  • Visual Storytelling
  • Experiential
  • Creative Conceptualization
  • Social and Content

Integrated marketing campaigns

Invisible Assets

Dreams worth investing in.

Newcomers arrive with education, ambition, and grit that no credit score can see. We reframed the category's tone of pity into a rally of encouragement, recognizing the assets immigrants already carry.

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From Jar to Plush Star

One jar at a time.

Kids are growing up in a digital-led world that crowds out hands-on creativity. We turned an empty jar into a canvas: families build characters, write their stories, and the community votes one into a real plush toy.

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Moments That Matter

Some moments deserve gold.

One of the world's most iconic brands. "Just another instant coffee" in North America, Nescafe Gold needed premium credibility. The more we optimize for efficiency, the more we lose life's simple pleasures, so we made the brand stand for savouring them.

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