Designing clearer
product experiences
for complex digital systems.

I’ve shipped B2B and enterprise products across financial services, insurance, marketplaces, logistics, e-commerce, and healthcare to help people make confident decisions and get things done.

I work across product strategy, UX, accessible design systems, and AI-assisted workflows to take products from ambiguity to clarity and from ideas to shipped experiences.

Based in Canada.
available for work

hi@christine-uy.com

From messy ideas to clear work

I designed and built MyMind, an unlimited canvas that works like a design partner. Drop in your rough thoughts and research, and it helps you question, test, and shape them into clear work.

React, Canvas API AI-assisted Development Product Design Interaction Design

Idea and Exploration

Start with whatever you have.

Bring notes, files, images, links, and quick sketches onto one open canvas.

Design Partner

Give a rough idea some structure.

Use a prompt to create a first-draft flow, then edit every node and connection.

Collaborate

Keep the conversation with the work.

Add comments to a canvas, share it, or export it when it is ready to move on.

UX Digital Transformation: Fragmented insurance ecosystem into one connected journey

I led product design and UX strategy across sales, service, and policy operations so customers and advisors could apply and issue policies in a single connected flow, cutting policy issuance from 3 days to 1, reducing core system costs by 65%, and automating 70% of new-business workflows.

Financial Services/Insurance Strategy Digital Ecosystem Enterprise UI & Service Design UX Research Design Ops Cross-Functional Leadership Digital Transformation
Mobile opt-in payment experience shown in a hand.
Mobile insurance premium payment interface preview.
Mobile insurance confirmation screen preview.

Improving trust, discovery, and hiring across Freelancer.com’s global marketplace

I’ve worked across multiple Freelancer.com product teams to shape end-to-end marketplace experiences; making it easier for people to verify their identity, find the right talent, and hire with confidence. This led to 35% more verified accounts, 35% fewer hiring-related support tickets, and 60% growth in hourly-hiring funnel revenue.

Marketplace Growth Onboarding & KYC Search & Discovery Hiring Experience
Freelancer marketplace growth project preview.

Building a scalable design system for a marketplace used by 80 million users around the world.

I helped teams ship faster and more consistently by building a scalable, accessible design system for a marketplace used by 80 million people. Reusable patterns and shared standards reduced design debt by 45% in one year and supported a large-scale web migration.

Global Marketplace Web App Migration Design System Web Accessibility Documentation
Freelancer design system project preview.

Leading design through a complex insurance transformation.

I aligned design workstreams around a shared product direction, balancing legacy improvements with future platform discovery across a year-long insurance transformation.

Design Leadership Product and UX Strategy Cross-Functional Collaboration Design Sprints Strategy Design Ops

Freelance

Other Works

Alongside my core product and UX leadership work, I partner with startups and agencies on focused web and marketing design projects.

hi@christine-uy.com
Amazon Campaign x Titan Network Tools dashboard interface

Amazon Ads x Titan Network Tools

UI/UX

Web Design>

Web Design & UI/UX Collection

Web Design, UI/UX

People I’ve worked with

Trusted by teams across design, product, and delivery

I had the privilege of working with Tin on our UI/UX team, where her leadership significantly improved our workflow and design approach. She introduced a component-based design system, enhancing efficiency, consistency, and scalability across projects.

Beyond process improvements, she championed best UI/UX practices, ensuring every design decision was user-centered and aligned with business goals.

Thea M. Product Designer

Very knowledgeable and passionate in what she does. Easy to work with and very collaborative. Goes beyond job description to deliver what is needed. It was a great experience working with Tin.

Jamie P. Product Owner

Very detail-oriented, organized and passionate about her work. She has excellent communication skills that help visualize the product the client wants and needs. Besides being pleasant to work with, I commend her for her professionalism and great attitude.