I’m Christine Product Designer

Product design built on product strategy, shaped by brand, made to scale.

Years of experience designing systems built to scale and ship

Industries designing B2B and B2C SaaS, Enterprise applications

TLDR

I approach design through both systems and storytelling, how things look and feel, and how they scale and get built.

The go-to for

Product Design, Strategy, UI/UX, AI Design Engineering + Design Ops, Research, Design Systems, Accessible Design, Digital Transformation, Growth, Cross-functional delivery

Projects worked on

SaaS and Enterprise environments in various industries: marketplace, financial services, e-commerce, freight, healthcare, insurance, martech platforms, omnichannel e-commerce ecosystems, and creative industries.

Education

Seneca @ York - Diploma in Creative Advertising

Asia Pacific College - Bachelor of Science in Computer Science and Information Technology with Specialization in System Software.

Based in

Canada, working with startups, agencies, and product teams

Right now

Available for work

Building systems, products, and experiences.

I bridge strategy, systems, and storytelling to
design scalable digital experiences.

Approach Design Philosophy

Systems thinking.
Human centered.
Business aligned.

Strategy

Business alignment, research, growth

Experience

Journeys, process, operations, interactions

Enterprise

Complex workflows at scale, operations, digital ecosystem

Art
Direction

Brand, motion,
storytelling

Systems

Design systems, accessibility, scalability

Data-informed design Growth design Stakeholder workshops Process optimization Complex systems Digital transformation Visual storytelling Motion design Component architecture WCAG accessibility

Designing with intention and clarity beyond the screen.

Selected Experience

Freelance Experience Designer

Independent

Present

UI/UX Manager

Eastwest Ageas Insurance (Insurance)

2023–2024

Multidisciplinary Strategic Designer

Independent (E-commerce, Marketplace, MarTech, Omnichannel E-commerce Ecosystems, Healthcare, Freight)

2020–2022

In-house Product Designer

Freelancer.com Inc (Global marketplace, 50M+ users)

2018–2020

Product Designer

Imfree Inc (AdTech - Location-Based Marketing, Data & Consumer Analytics)

2017–2018

UI Designer

TrueMoney Philippines (Fintech - Digital payments and Remittances)

2016–2017

I had the privilege of working with Tin on our UI/UX team, where her leadership significantly improved our workflow and design approach. She introduced a component-based design system, enhancing efficiency, consistency, and scalability across projects.

Beyond process improvements, she championed best UI/UX practices, ensuring every design decision was user-centered and aligned with business goals.

Very knowledgeable and passionate in what she does. Easy to work with and very collaborative. Goes beyond job description to deliver what is needed. It was a great experience working with Tin.

Very detail-oriented, organized and passionate about her work. She has excellent communication skills that help visualize the product the client wants and needs. Besides being pleasant to work with, I commend her for her professionalism and great attitude.

Life Offline

It's better when you spend it outdoors and offline.